Privacy Policy

Fetra SI ("Fetra SI", "we", "us" or "our") provides the AI creation service at fetra.si (the "Service"). Fetra SI is operated by a company registered in England and Wales, with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

For the personal information described in this policy, we are the controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You can contact us about privacy at support@fetra.si.

Information you give us

• Account information: when you sign in with Google, we receive your name, email address and profile picture from your Google account.
• Content you create with: the prompts and speech scripts you write, the images, videos and audio you upload, the voice recordings you upload or record to clone a voice, with the name, description and cover image you give it, the messages and images you send to AI Director, and the results generated for you.
• Payment information: payments are handled by Stripe. We receive and keep a customer reference, what you bought, the amount, currency, country and status of each payment, refund records, and the payment notifications Stripe sends us, which can include your billing name and email. We never receive or store your full card number.
• Messages you send us, for example to support@fetra.si.

Information collected automatically

• Sign-up and sign-in details: when you create your account, its IP address, approximate country and a fingerprint of your browser, calculated from its characteristics and kept with your account; for each session, its IP address and browser type. We use these to keep accounts secure and to stop the same person collecting the sign-up bonus repeatedly.
• Service records: your projects, generations, uploads, cloned voices, speech history, credit balance and credit history, subscription status, and how many uploads and prompt optimizations you made each day.
• Analytics: pages you visit, how you reached them, your device and browser type and approximate location, collected through Google Analytics (loaded by Google Tag Manager) and Plausible Analytics.
• Where you first came from: on your first visit we note the referring site, a search engine’s query, any campaign (UTM) parameters and the first page you opened, keep them in a cookie for 30 days and store them with your account when you sign up, linked to your first payment, to learn which channels bring people to the Service.

• To provide the Service: signing you in, running your generations and AI Director conversations, storing your uploads and results, and showing them back to you.
• To handle credits and payments: charging credits for each generation, returning credits when a generation fails, granting credits for subscriptions and credit packs, and processing refunds.
• To keep the Service safe and fair: detecting repeated sign-ups, applying daily usage limits, preventing abuse and suspending accounts that break our Terms.
• To support you and to send messages about your account, payments or changes to the Service.
• To understand and improve the Service, using aggregated analytics.
• To comply with legal obligations, such as keeping payment records for tax purposes.

Under the UK GDPR, and similar laws in the European Economic Area, we rely on these legal bases:

• Contract: to provide the Service you signed up for, including generations, credits and payments.
• Legitimate interests: to keep the Service secure, prevent fraud and abuse, and understand how the Service is used. We weigh these interests against your rights.
• Legal obligation: to keep records the law requires, such as payment and tax records.

When you generate an image, video or speech, optimize a prompt or upload a video or audio file, your prompt, settings and media are sent to our generation service, which passes them to the AI model providers that produce the result, such as Kie.ai and the model makers behind it, fal.ai for reading media details and, through HeyGen, for speech, and Replicate for prompt optimization. When you generate speech, your script, the voice you chose and, for a cloned voice, its recording go through fal.ai to HeyGen. Those providers process the content to produce your result under their own terms.

AI Director sends your messages, the images you attach and the conversation so far to DeepSeek through OpenRouter. DeepSeek may use this content to train and improve its models. Do not share sensitive personal information, or anything you do not want used this way, with AI Director.

AI results can be inaccurate or unexpected. They are produced automatically, and we do not use them to make decisions that have legal or similarly significant effects on you.

We do not sell your personal information. We share it only as needed to run the Service:

• Google, for sign-in, Google Analytics and Google Tag Manager.
• Stripe, to take payments and handle refunds.
• Cloudflare, which hosts the Service and stores its data and files.
• The AI providers named in section 5, and OpenRouter and DeepSeek for AI Director.
• Plausible Analytics, for privacy-friendly visit statistics.
• Authorities or others when the law requires it, or to protect our users, the public or the Service.
• A buyer or successor if the business is sold or reorganized, under this policy’s protections.

We use a small number of cookies and browser storage entries:

• Essential and security: your sign-in session, a short-lived cookie that carries your browser fingerprint when you create an account (see section 2), your language choice, and short-lived entries that remember a checkout in progress or a message you dismissed.
• Analytics: Google Analytics sets cookies such as _ga to count visits, and our own conversion_source cookie keeps where you first came from for 30 days (see section 2). Plausible Analytics does not use cookies.

We do not currently show a cookie banner, so Google Analytics cookies are set when you visit. You can block or delete cookies in your browser settings, and opt out of Google Analytics with Google’s browser add-on. Blocking essential cookies stops sign-in from working.

• Account information is kept while your account exists.
• Uploads, generated results, cloned voices, speech history and AI Director conversations are kept until you delete them or your account is deleted. On the Free plan, lists show only the last 7 days of your work. Unless you have paid for a subscription or credits, the files of your uploads and generated results are permanently removed 7 days after they were created; files your newer generations still use are kept until those expire too.
• When you delete an item it disappears from your account at once, and we permanently remove it 30 days later. Files that your other generations still use as references are kept until those generations are deleted too. A deleted cloned voice’s recording is kept until speech you already requested with it has finished, then removed on the same schedule.
• Payment records are kept for as long as tax and accounting law requires, usually six years.
• Google Analytics keeps user-level and event-level data for up to 14 months; aggregated reports may be kept longer.

We protect personal information with access controls, encrypted connections and reputable infrastructure providers. No service can be completely secure, so please keep your Google account safe and tell us at support@fetra.si if you suspect misuse.

Our providers process data in the United States and other countries outside the UK, including, for AI Director, the countries where DeepSeek operates. Where the law requires it, we rely on safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses, or on adequacy decisions.

Depending on where you live, you may have the right to:

• access the personal information we hold about you and get a copy of it;
• have inaccurate information corrected;
• have your information deleted;
• restrict or object to how we use it, including use based on legitimate interests;
• receive the information you gave us in a portable format;
• withdraw consent you have given.

To use these rights, write to support@fetra.si from the email address on your account. We will answer within one month. You can also complain to the UK Information Commissioner’s Office (ico.org.uk) or your local data protection authority.

The Service is for people aged 18 or over. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us personal information, contact us and we will delete it.

We may update this policy as the Service changes. We will change the date at the top, and tell you in advance of significant changes by email or on the Service.

Questions or requests about privacy: support@fetra.si. Post: Fetra SI, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.